Terms of Service

Welcome to Optaru. These Terms of Service ("Terms") are a binding agreement between you and Optaru ("Optaru", "we", "us", "our"), the operator of optaru.com (the "Site") and the Optaru service (the "Service").

By creating an account, purchasing a plan, or using the Service, you agree to these Terms. If you do not agree, please do not use the Service.

Contact: info@optaru.com

1. What Optaru does

Optaru is a content generation tool for online store owners. You give us a product — either by typing its details or by pasting a link to its public product page — and Optaru generates:

• a marketing article, with a main title (H1) and a supporting subtitle
• SEO fields (title, meta description, focus keywords)
• structured data (JSON-LD) you can optionally add to your page
• up to three images built around the product photo you upload

You copy the text and download the images, and you publish them yourself on your own store. Optaru does not connect to your store, does not request permissions, and never publishes anything on your behalf.

1.1 What we do not promise

This section matters, so we have written it plainly.

• We do not guarantee rankings, traffic, sales, or visibility. Our content is built for and structured for search engines and AI assistants. Whether any engine ranks, cites, quotes, or displays your content is entirely that engine's decision, not ours.
• We do not guarantee that structured data will produce rich results. It makes your page eligible for features like star ratings, prices, or FAQs in search results. Eligibility is not a guarantee.
• We do not review or fact-check generated content. AI can produce inaccurate, outdated, or unsuitable statements. You are responsible for reading everything before you publish it.
• We are not affiliated with, endorsed by, or partnered with Google, OpenAI, Anthropic, Perplexity, Shopify, WooCommerce, or any other company whose name or logo may appear on our Site. All trademarks are the property of their respective owners, and any reference to them is descriptive only.

2. Eligibility and your account

• You must be at least 18 years old and able to enter into a binding contract.
• The Service is intended for business use. If you are a consumer in the EEA or the UK, Section 9 explains your additional rights.
• You are responsible for keeping your password confidential and for everything that happens under your account.
• One free trial per person and per email address. Disposable and temporary email addresses are not accepted.
• Tell us at info@optaru.com if you believe your account has been accessed without your permission.

3. Plans, credits, and what a "product" means

3.1 The unit of use

Everything in Optaru is counted in products. One product means:

one article (with its titles and SEO fields) plus up to three images.

3.2 Plans

Prices are in US dollars and exclude any tax that may apply, which is calculated and collected at checkout.

3.3 How a product is counted

• A product is counted once when your article is generated and at least one image is successfully produced and stored. If a particular image cannot be produced, you will see a placeholder card in its place, and the rest of your product is delivered normally.
• If a generation fails completely — no article or no images at all — no product is counted and nothing is deducted.
• Regenerating the text is free. You may regenerate the article and titles up to two additional times per product (three versions in total). Regeneration never affects your remaining balance.
• Images are generated once. They cannot be regenerated, because each image carries a real cost to us.
• You can edit any text freely and as often as you like, at no cost.

If you believe a product was counted in error, contact info@optaru.com and we will look into it and restore the balance where the error is ours.

3.4 Unused products

Monthly balances reset at the start of each billing cycle. Unused products do not roll over, except in one case: when you upgrade mid-cycle, your remaining balance is carried into the new plan for that cycle only.

Products have no cash value, cannot be transferred or sold, and cannot be exchanged for money.

4. Billing, renewals, and changing plans

4.1 Who you are paying

Payments are processed by Polar Software, Inc. ("Polar"), which acts as the Merchant of Record and reseller for all purchases made through our checkout. Your purchase contract for billing, invoicing, and tax purposes is with Polar. Polar issues your receipts and handles applicable sales tax and VAT. Polar's own buyer terms apply to that transaction in addition to these Terms.

Your right to use the Service is licensed to you by Optaru under these Terms.

4.2 Automatic renewal

Growth, Pro, and Scale are subscriptions that renew automatically at the same price and interval until you cancel. You will be charged on each renewal date. You may cancel at any time.

Solo is a single payment with no automatic renewal. It does not renew itself and will never charge you again.

Free never charges you and requires no card.

4.3 Upgrading

Upgrading takes effect immediately, and the price difference for the remainder of the current period is charged at that moment. Your remaining products are carried over into the new plan for that cycle. An upgrade is applied only if the payment succeeds.

4.4 Downgrading

Downgrading is scheduled for the start of your next billing period, not applied immediately. You keep your current plan and your full remaining balance until the end of the period you have already paid for. No refund or credit is issued for a downgrade, because you retain the full benefit of the plan you paid for until it ends.

4.5 Cancelling

You can cancel at any time from the customer portal linked in your account settings. Cancellation takes effect at the end of your current paid period — you keep your plan and remaining products until then, and you are not charged again.

After that date, new generation stops. Your library stays available so you can continue to view, copy, and download everything you have already created.

Cancelling a paid plan does not restore a free trial.

4.6 Failed payments and price changes

If a renewal payment fails, we may suspend generation until payment succeeds. If we change prices, we will notify you in advance, and the change will apply from your next renewal — never retroactively.

5. Your content and your images

"Your Content" means anything you provide to us: product names, descriptions, subtitles, scene notes, links, and the product photographs you upload.

By submitting Your Content, you confirm that:

• you own it or have permission to use it;
• you have the right to any trademarks, logos, brand names, designs, or likenesses it contains;
• it does not infringe anyone's intellectual property, privacy, or publicity rights;
• if a person appears in a photograph you upload, you have their permission.

You grant us a limited licence to store and process Your Content solely to operate the Service for you — including sending it to our AI providers to generate your output, and storing your results in your library. We do not use Your Content to advertise, and we do not sell it.

You are responsible for what you ask us to create. If you ask for a scene that includes a brand, a logo, a trademark, a real person, or a copyrighted character, you are responsible for having the rights to use it. Optaru does not verify this and cannot verify it.

6. What you get: the generated output

6.1 Ownership

You own the output we generate for you — the articles, titles, SEO fields, structured data, and images — to the fullest extent those rights can be assigned. Our AI providers assign output rights to us, and we assign them onward to you. You may use your output commercially, including on your store, in advertising, and on social media.

This assignment is conditional on your compliance with these Terms and on your account being in good standing.

6.2 Three things you should understand

1. Output is not exclusive. AI systems can produce similar or identical results for different users from similar inputs. We cannot and do not promise that your output is unique.
2. We do not warrant that output is free of third-party rights. Our providers give no such warranty to us, and we cannot give one to you. You should review your output before publishing it.
3. AI-generated material may not be protected by copyright in some countries, including the United States, where works lacking sufficient human authorship may not be registrable. This is a matter of law, not of our terms.

6.3 Disclosure of AI-generated content — your responsibility

Optaru's images are generated by artificial intelligence using your product photograph as a reference. Some jurisdictions require the person who publishes such content to disclose that it is AI-generated. In the European Union, transparency obligations for AI-generated content apply from 2 August 2026 under the EU AI Act.

Because you are the one who publishes the content, complying with any such disclosure requirement in your market is your responsibility. We recommend that you:

• keep the metadata embedded in the image files intact rather than stripping it during upload or compression, and
• check whether your market requires a visible notice on AI-generated imagery.

We are happy to answer questions, but we cannot give you legal advice.

7. Acceptable use

You agree not to:

• use the Service for anything unlawful, deceptive, or harmful;
• generate content that infringes someone's intellectual property, or that impersonates a real person or brand you have no right to use;
• generate sexual content involving minors, or any content that sexualises a minor, under any framing whatsoever;
• attempt to bypass, disable, or overwhelm any limit, filter, or security measure;
• resell, sublicense, or white-label the Service itself as your own product;
• use the Service, or its output, to build or train a competing AI model;
• scrape, copy, or reverse-engineer the Site or the Service;
• share one account across multiple businesses in order to avoid buying additional plans;
• submit links to pages that are behind a login, paywall, or that you do not have permission to access.

Link input. Optaru reads only publicly accessible product pages, exactly as any visitor's browser would. Some sites block automated reading, and extraction quality varies between sites. The manual input method is always the more reliable option, and we say so in the product itself.

We may suspend or terminate an account that breaches this section. Where a breach is minor and fixable, we will normally contact you first.

8. Image generation and content moderation

Our image provider applies its own content policies to every request. We do not add our own content filter. This means:

• If the provider accepts your scene, we generate it.
• If the provider declines it, we make one automatic attempt to rephrase your scene professionally while keeping your intent, and we mark the image as adjusted if that attempt succeeds.
• If it is declined again, you will see a card telling you that the image provider declined that scene. The rest of your product is unaffected.

Decisions about what may be generated are made by the image provider under its policies, not by Optaru. Repeated attempts to generate content that violates a provider's policies may result in suspension of your account.

9. Consumers in the EEA and the UK

If you are a consumer resident in the European Economic Area or the United Kingdom, you have a statutory right to withdraw from a distance contract within 14 days, without giving a reason. Nothing in these Terms limits rights that cannot be limited by law.

Immediate access. Optaru gives you access to generation as soon as your payment is confirmed. By starting your first generation on a paid plan, you expressly request that we begin performance immediately during the withdrawal period, and you acknowledge that this affects your withdrawal right: once we have begun performing, you may still withdraw within the 14 days, but we may charge you proportionately for the products you have already generated.

How to withdraw. Email info@optaru.com with the subject "Withdrawal", or use the withdrawal link in your account settings. Tell us your account email and the purchase you are withdrawing from. We will acknowledge your request on a durable medium (by email) and, because Polar is the Merchant of Record, we will arrange the refund with Polar. Refunds are issued to your original payment method.

Our Refund Policy explains how amounts are calculated and sits alongside — never instead of — these statutory rights.

Alternative dispute resolution. EU consumers may also use the European Commission's online dispute resolution platform, where available.

10. Availability, changes, and your library

• We aim to keep the Service available, but we do not promise uninterrupted or error-free operation. Generation depends on third-party AI providers, and their outages affect us.
• Generation takes time. We tell you an expected duration before you start; it is an estimate, not a commitment.
• We may change, improve, or discontinue features. If we make a change that materially reduces what you have paid for, we will tell you and offer a fair remedy.
• Your library is kept for as long as your account exists, including after a free trial ends or a paid plan is cancelled. If we ever need to introduce an archiving policy for very old content, we will give you clear advance notice and the chance to download everything first.
• You may delete your account at any time from your settings or by emailing us. Deleting your account deletes your library, and this cannot be undone.

11. Suspension and termination

We may suspend or terminate your access if you breach these Terms, if we are required to by law, or if your use exposes us or our providers to legal or security risk.

If we terminate your account without cause, we will refund the unused portion of any prepaid period. If we terminate it because of a serious breach by you, no refund is due.

12. Disclaimers

The Service is provided "as is" and "as available". To the fullest extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, non-infringement, and any warranty about accuracy, results, rankings, or commercial outcomes.

Nothing in these Terms excludes liability that cannot lawfully be excluded, including liability for death or personal injury caused by negligence, for fraud, or for a consumer's non-excludable statutory rights.

13. Limitation of liability

To the fullest extent permitted by law:

• We are not liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, lost revenue, lost sales, lost data, or loss of goodwill.
• Our total aggregate liability arising out of or relating to the Service is limited to the greater of (a) the amount you paid us in the 12 months before the event giving rise to the claim, or (b) USD 50.

These limits apply even if a remedy fails of its essential purpose.

14. Indemnity

You agree to defend, indemnify, and hold harmless Optaru and its officers and contractors from any claim, demand, loss, or expense (including reasonable legal fees) arising from Your Content, from output you publish, from your breach of these Terms, or from your violation of any law or third-party right.

15. Disputes

• If you are a consumer in the EEA or the UK, you keep the protection of the mandatory laws of your country of residence and may bring proceedings there.
• Either party may seek injunctive relief in any competent court to protect intellectual property.

16. General

• Whole agreement. These Terms, the Privacy Policy, the Refund Policy, and the in-app Content Guidelines together form the whole agreement between us.
• Changes. We may update these Terms. For material changes we will give at least 14 days' notice by email or in the app before they take effect. Continuing to use the Service after that means you accept the change. If you do not accept it, you may cancel.
• Severability. If any provision is unenforceable, the rest remains in force.
• No waiver. Not enforcing a right does not waive it.
• Assignment. You may not assign these Terms without our consent. We may assign them to a successor in connection with a merger, acquisition, or sale of assets.
• Force majeure. Neither party is liable for failures caused by events beyond its reasonable control.

17. Contact

Optaru
Email: info@optaru.com
Website: https://optaru.com